CatAffs introduces the new R7 brand, which is aimed at both VIP players and high rollers. The new CatAffs brand provides exclusive activities and an enhanced loyalty program for VIP clients. At the same time, the company continues to work with a wide audience and many options are also provided for standard users. In the article we will look at the features of the new R7 brand and what are the specifics of working with the gambling audience in the VIP segment.

General description and specifics of the project

• Offer for GEO CIS

• Average eRTP by slots 98%

• Exclusive activities and enhanced loyalty program for VIP clients

Internal Marketing

The brand regularly hosts R7 Monthly Race tournaments with a prize pool of €50,000, and VIP players can win a Lexus RX or the equivalent of $75,000 USD. The brand also has a unique VIP Path program, which gives you the opportunity to become a VIP player from scratch over 15+ levels. Each participant receives a premium watch as a gift at the final level. In addition, players can take advantage of various bonuses, promotions and special offers.

Retention

The R7 brand is positioned as a brand for VIP players, so colors were chosen for the project to give a feeling of premium and luxury. Maximum emphasis is placed on the exclusivity of bonuses that are not available to ordinary players, personal service and exceptional treatment of each VIP player. For ordinary users, all activities are presented with the sauce “play with us and become a VIP,” which motivates players to play more.

Loyalty program

• Daily cashback up to 20%

• Super fast payments 24/7

• Lexus RX or 75,000 USD at the last loyalty level

• WELCOME PACK: 300% + 225 FS

• Exclusive prizes in loot boxes