Introduction:

We recently launched a new premium brand, R7, whose main audience is VIP players. In honor of this, we have prepared material that will help our partners better understand the specifics of working with high rollers in gambling.

In this article, we will look at the key aspects of working with traffic to high rollers and tell you what strategies can be most effective in working with this audience.

High rollers. A goldmine for the IGaming product and for affiliate marketers

High rollers are players who prefer to make large bets in casinos. High rollers often have a lot of experience in gambling and are willing to invest significant amounts in the hope of winning big – they are not interested in small bets. These players enjoy special privileges and bonuses from the casino, such as personalized service, exclusive tournaments and bonuses for high deposits.

For attracting high rollers to gambling sites, arbitrators receive higher commissions due to their large bets. In addition, high rollers tend to be more active in gaming and are willing to spend significant amounts of money on various casino activities. For arbitrage traders, they are a stable and reliable source of income in the long term. Due to the higher bets of high rollers, arbitrageurs can earn higher incomes than when working with regular players.

Key nuances of working with traffic to the audience of high rollers in gambling

Working with gambling traffic to an audience of high rollers requires an individual approach:

📌 Optimization and selection of traffic sources. Not all traffic sources are equally effective at attracting high rollers. It is important to analyze data and identify the most promising channels that will lead to attracting customers with high LTV (customer lifetime value). For example, contextual and in-app advertising are often used to attract high rollers.

📌 Use of personalized creatives and offers. High rollers expect special treatment and exclusive offers. This will help you stand out among your competitors and interest your target audience. Regular testing of different options will help determine the most attractive offers and strategies for attracting high rollers

📌 Focus on increasing conversion. Attracting high rollers is just the first step. It is important to increase conversion among this audience so that they become active players and generate stable income. To do this, you need to optimize your funnel and provide unique benefits that will motivate high rollers to continue playing at your casino

📌 Creating a unique user experience. High rollers value exclusive gaming and user experiences. Therefore, it is important to provide them with high-quality service and personal support, as well as constantly improve the quality of the gaming experience

📌 Participation in VIP tournaments and unique bonuses. Participation in VIP tournaments and special bonuses are an additional incentive for high rollers. This will also help strengthen your connection with your audience and increase loyalty.

📌 Risk management. The high stakes of high rollers can entail significant risks for a business, including financial losses and reputational problems. Therefore, it is necessary to ensure the safety and security of their transactions, as well as take measures to prevent fraud and other potential threats

What is special about working with content for VIP audiences in gambling?

Adapting content to the preferences and interests of VIP players is very important to increase their satisfaction and loyalty. This allows us to create a personalized experience that meets players’ expectations. When a high roller sees that their interests are taken into account and they receive special bonuses and offers, it increases their involvement and sense of belonging to the community. As a result, VIP users become more loyal to the platform, return to play more often and increase their bets

Creating content for VIP gambling players is, first of all, about providing them with privileges and a unique experience that is not available to ordinary users. This includes exclusive bonuses, special tournaments, private events and personalized support. It is important that this content not only meets the needs of VIP players, but also emphasizes their status and importance to the casino.

For VIP players, you need to create high-quality content that will allow you to completely immerse yourself in the world of gambling. This is not only about entertainment content, it is important to provide up-to-date information on strategies, analytics and the latest news from the gambling industry. Creating such content requires careful analysis of the interests of the audience, as well as flexibility and innovation on the part of the casino.

Is there a difference in working with traffic when working with a VIP brand?

Working with traffic when promoting a VIP brand in gambling has its own specifics. Firstly, the audience of a VIP brand is narrower, so you need to use more targeted strategies to attract traffic, such as narrow targeting based on the interests and preferences of the audience, as well as the use of non-standard communication channels.

Secondly, VIP clients usually expect special treatment and personalization, and it is also important to take into account their special needs and preferences. Provide them with quality content and exclusive offers to keep their attention and interest.

The R7 brand from CatAffs is an offer with mechanics for accelerated audience growth to the VIP category

The R7 brand is a new platform where the audience can quickly grow to VIP status. To achieve this, we have implemented many game mechanics that encourage players to participate, engage them and keep them on the platform. Starting from the theme of the games and ending with various bonuses and privileges – all this is aimed at accelerating the player’s path to VIP status.

This is important not only for the brand itself, but also for partners. Thanks to unique mechanics, partners can attract more VIP players and increase their income.

What can you highlight about the R7 brand?

Average RTP for slots 96%, average eRTP for slots 98%

eRTP, or expected return to player percentage, is a metric that determines the expected percentage of money a player can return over the long term. A high eRTP means that players have a greater chance of winning. This motivates them to place more bets. Additionally, when players see eRTP listed on all games, it builds trust in the gaming platform.

Exclusive offers for VIP status holders

⚡️ Lexus RX or 75,000 USD at the last loyalty level
⚡️ Unique prizes in loot boxes
⚡️ WELCOME PACK: 300% + 225 FS
⚡️ Daily cashback up to 20%
⚡️ Super fast payouts 24/7

Using working strategies and taking into account some nuances, you can achieve great results when working with VIP players. In general, nothing complicated, the main thing is to understand the characteristics and preferences of the high roller audience.

We highly recommend not missing this opportunity, so if you are still not among our partners, join us! Moreover, R7 is a brand with a clean (for now) base, so it’s better to start pouring now. Register using the link or write to the manager if you have any questions.